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Force Friday Is Back!

 

Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm today announced Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi. How exciting! 

The pop-up AR treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries. As fans turn up to take home new The Last Jedi products, they will have the opportunity to activate a unique augmented reality experience featuring Star Wars characters, including fan-favorites and new surprise additions from the film.

“Force Friday II is a major milestone in the countdown to Star Wars: The Last Jedi. Star Wars has always championed new technology, and we are excited that augmented reality will allow fans to experience the universe in a whole new way,” says Kathleen Kennedy, President of Lucasfilm.

From September 1-3, retailers around the world will invite fans to Find the Force by taking part in an AR treasure hunt. Here’s how it works: first, download the Star Wars App, which is your one-stop-shop for all things Star Wars (those who already have the app will need to download the latest version). Then, visit any one of 20,000 participating retail locations to find a graphic that contains the Find the Force logo. When you scan the graphic using the Star Wars App, you’ll reveal a character, who through augmented reality, will appear in the room with you. You can then take photos, record videos, and share the experience on social media. Come back each day to reveal new characters

(15 in total across the program’s three-day run). Click here for more information: www.starwars.com/findtheforce.  

“Force Friday II puts fans right at the center of the action using augmented reality to bring our characters to life like never before. The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet – we can’t wait for fans to see what’s in store.” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media.

Fans can download the latest version of the Star Wars App (v. 2.3 or higher) beginning Aug. 24 for an early look at the new Porg characters in AR before the AR treasure hunt goes live at retail.  

By sharing photos or videos featuring the in-store AR characters on Twitter or Instagram using #FindtheForce and #Sweepstakes throughout Force Friday II weekend, fans in select global markets can participate in a sweepstakes for the chance to win the ultimate fan experience: tickets to the Star Wars: The Last Jedipremiere in December.

No Purchase Necessary. Enter sweepstakes between August 31, 2017 at 7:00 a.m. Pacific Time (“PT”)/3:00 p.m. British Summer Time (“BST”) and September 4, 2017 at 2:59 a.m. PT/10:59 a.m. BST. Open to legal residents in 50 U.S. + D.C., Canada (excluding Quebec), Australia, United Kingdom, Republic of Ireland, France, South Korea and Chile who are 18+ or the age of majority in their place of residence, whichever is older. Limit 15 entries per person. There is 1 Grand Prize available to be won (ARV: US $4,500). Grand Prize winner must travel to Los Angeles, California USA on or about December 12, 2017. Visit starwars.com/findtheforce. for Official Rules including details on how to enter, additional eligibility requirements, prize descriptions and limitations. Void where prohibited. Sponsor: The Walt Disney Company (Australia) Pty. Limited, Level 5, Chapel Street, South Yarra, Victoria 3141, Australia.

More information about Find the Force and a how-to video is available at www.starwars.com/findtheforce.

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I’m Robyn and I’m so happy you stopped by! I live in the DC Metro with my husband and three kids. I’m passionate about mom life, parenting, “being in the know,” and sharing my opinions! I hope your visit to my blog makes you smile, encourages you, or perhaps inspires an idea or two along the way.

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Head to Shake, Rattle & Glow: Monster Ball where kids can dance, glow, and even vote for their favorite Monster of the Year! This is our favorite thing of the night! 🪩

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On weekends in October, explore the zoo after dark, it’s a whole new way to see the animals when the sun goes down. Very cool! 

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Starting at 6 PM every Friday–Sunday, face your fears inside haunted houses like Twisted Carnevil and Haunted Coal Mine, or creep through scare zones filled with fog and frights. Get a “No Boo”necklace if you are wanting to walk these areas and not be scared! 

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Feel the rush of Hersheypark’s iconic coasters like Candymonium, Lightning Racer, and Wildcats Revenge! Thrilling rides with all the lights off! 

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Watching @disneystudios #liloandstitch with my Oha Watching @disneystudios #liloandstitch with my Ohana at the @alamodrafthousedc 🍿🌺 Ohana means family. Family means nobody gets left behind or forgotten. 🥰

We love visiting the Alamo Drafthouse for movies and family fun! They had a special Family Party for Lilo & Stitch featuring fun items like Stitch ears and cool merch like this popcorn bucket! 🤩 The movie was amazing, go see it! 

At the Alamo Drafthouse you can experience: 

🎬 Unique screenings for all ages & tastes
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Plus:
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Make this “For your enjoy MINT” gift basket fe Make this “For your enjoy MINT” gift basket featuring tasty @buttermints for someone special in your life! Perfect for Mother’s Day, teachers appreciation or anyone’s day you’d like to brighten! ☀️💛

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